Our Philosophy

Uphold the Principle with Integrity, and Stay Consistent Throughout.

Sanwin's corporate philosophy is "Strive for Perfection".

   The way of great learning lies in illuminating the bright virtue, in renewing the people, and in resting in the highest excellence.


      In The Annotated Great Learning, Zhu Xi clarified that "the highest excellence" refers to "the ultimate principle that all things and affairs ought to follow". In a broad sense, it generally means constantly striving for perfection and doing one’s best in every single matter. In a narrow sense, it specifically refers to continuously pursuing moral perfection—striving for self-improvement while also helping others to progress. "The highest excellence" represents the supreme state of conduct for both personal life and professional practice. The ancient sages established it as an eternal ideal. Its significance does not lie in being absolutely accomplished or attained, but in serving as a goal to be infinitely approached, and as the original aspiration that guides all actions.

      For Sanwin, there are two sides to the coin: the ideal of "perfection" on one hand, and the reality of "imperfection" on the other. The journey of constantly enduring and striving unceasingly for our development lies in pursuing and moving towards "perfection" starting from "imperfection". "Striving for Perfection" embodies great perseverance and humility, while also encompassing the self-improving spirit of "continuously pursuing perfection" and the open-minded spirit of "never assuming oneself to be perfect". This is exactly the portrayal of the Sanwin Spirit, and also the driving force for our constant progress and development.

      Sanwin is constantly striving toward the goal of "perfection", with the objective of enhancing human well-being and promoting global prosperity.


Our Philosophy

Uphold the Principle with Integrity, and Stay Consistent Throughout.

The way of great learning lies in illuminating the bright virtue, in renewing the people, and in resting in the highest excellence.

In The Annotated Great Learning, Zhu Xi clarified that "the highest excellence" refers to "the ultimate principle that all things and affairs ought to follow". In a broad sense, it generally means constantly striving for perfection and doing one’s best in every single matter. In a narrow sense, it specifically refers to continuously pursuing moral perfection—striving for self-improvement while also helping others to progress. "The highest excellence" represents the supreme state of conduct for both personal life and professional practice. The ancient sages established it as an eternal ideal. Its significance does not lie in being absolutely accomplished or attained, but in serving as a goal to be infinitely approached, and as the original aspiration that guides all actions.


      For Sanwin, there are two sides to the coin: the ideal of "perfection" on one hand, and the reality of "imperfection" on the other. The journey of constantly enduring and striving unceasingly for our development lies in pursuing and moving towards "perfection" starting from "imperfection". "Striving for Perfection" embodies great perseverance and humility, while also encompassing the self-improving spirit of "continuously pursuing perfection" and the open-minded spirit of "never assuming oneself to be perfect". This is exactly the portrayal of the Sanwin Spirit, and also the driving force for our constant progress and development.


     Sanwin is constantly striving toward the goal of "perfection", with the objective of enhancing human well-being and promoting global prosperity.

Sanwin's corporate philosophy is "Strive for Perfection".

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